Clash of Om Shanti Om and Saawariya

Clash of Om Shanti Om and Saawariya

The two most ambitious movies by the proficient directors Farah Khan and Sanjay Leela Bhansali will have a clash release on Diwali, November 9.A question to all, which of the movie will perform better? Both the directors and producers of the movies are busy marketing their movies before the release date.

Saawariya
Om Shanti Om is introducing the actress Deepika Padukone as the New Age Dream Girl and lots of publicity is dependent on the new face in the movie along with Shahrukh Khan.

Shahrukh Khan has already delivered the best movie of the year, Chak De India that will help Om Shani Om gain audience. It will be the testing time for the story and direction of the movie Om Shanti Om that will decide its fate.

Om Shanti Om has one more benefit over Saawariya that is again Shahrukh Khan, who is popular overseas and this will benefit the overseas market of the movie whereas Saawariya doesn’t have any such face to its cast known in the international market.

Marketing of Om Shanti Om has been done by Eros International and Eros being one of the biggest marketing companies will be starting by releasing 1200 prints of the movie in India and 300-400 prints in the international market.

Sony Pictures is marketing the movie Saawariya and it will be releasing 1200 prints in India. Saawariya is coming with newcomers and audience is just quizzed about what the new faces will offer.

The positive point with Saawariya is that the huge sets, Indian ness and the grand presentation by Sanjay Leela Bhansali in Devdas is still in memories of most of the audience and audience of all age group and people from small cities watched the movie Devdas whereas Main Hoon Na wasn’t popular with all age groups and small towns in India.

The two movies have released the music albums almost simultaneously and the music of both the movies is comparable. Before the release of the two movies there has been competition in marketing strategies and music albums. The audience is waiting for the outcome after the release of the two movies.

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By: Staff Reporter - NewzWatch September 27, 2007

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