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52nd Annual Filmfare Awards – A Complete Outlook

52nd Annual Filmfare Awards – A Complete Outlook

Filmfare Awards are the oldest and most prominent film awards given for Hindi films in India. They are given annually to honour Bollywood’s best talents and provide encouragement and incentive to the Hindi motion picture industry.
It’s time again for the Filmfare Awards, the equivalent of Hollywood’s Oscars which each year parades a Who’s Who of top Bollywood films and their legendary stars along with new and aspiring actors, actresses, and film directors.

HISTORY
The awards were first conceived in 1953. Readers of Filmfare magazine were polled to decide the winners, and over 20,000 readers spread throughout India participated in the polls; trophies were given to winners of the popular vote. In the first awards function, held on 21st March 1954, only five awards were presented – for the best film, the best director, the best actor, the best actress, and the best music director. Do Bigha Zameen was the first movie to win the award for the best film. The first four winners for other categories were: Bimal Roy for direction of Do Bigha Zameen, Dilip Kumar for his performance in Daag, Meena Kumari for her performance in Baiju Bawra, and Naushad for his music in Baiju Bawara.

THE 52ND ANNUAL FILMFARE AWARDS – NEW LOOK
This time the Filmfare Awards event has been completely revamped and is an exclusive event. With award functions growing like weeds on every other TV channel, the entertainment industry’s oldest award ceremony the Filmfare Awards is feeling the heat.

ONLY THE CRÈME DE LA CRÈME ALLOWED
In a bid to maintain their exclusivity and distinction, this year the Filmfare Awards will be a small black tie event with only the crème de la crème of the industry allowed in.

Says a member on the board of Filmfare, “We want to make the Filmfare Awards a close-knit event for the film fraternity to interact with each other. These days, award functions are not exclusive for film personalities, who have to rub shoulders with income-tax officers and politicians and their families.

There are about 7,000 guests at any award function and everyone is allowed in. This is our attempt to bring back a level of dignity and credibility to award functions in the country. So this year’s Filmfare Awards will only be of the fraternity, for the fraternity and by the fraternity.”

GUESTS LIST COMPRESSED
For the first time in the history of Filmfare, the function will be an indoor event, the venue being the Yash Raj Studios at Andheri. “The venue is a complete contrast from our previous venues which were huge grounds around the city.

We have sent out only 700 invitations, 500 of whom will be celebrities. Also, no guests will be allowed in. The cards have the names of the celebrities embossed on them, so they won’t be transferable,” adds Filmfare’s board member.

RED CARPET for the press!!
The Press will be allowed in but only on the red carpet. Unfortunately, there won’t be enough space for them in the Studio 1 of Yash Raj, where the awards will be conducted.

WHAT’S HOT AND WHAT’S NOT
The buzz goes that the celebrities are extremely excited about this formal Oscar-like affair. The member says, “Yes, the celebrities are thrilled that they will have some privacy with their own fraternity. They are busy losing weight and contacting their designers to figure out what to wear. No sneakers, no jeans or casuals will be allowed. It’s going to be a stylish event with Kareena Kapoor and Preity Zinta opting for gowns.”

Another striking change in this function is that there will be no live performances. The board member adds, “Performances will be recorded separately, interspersed with the show when it is televised. Also the jury has both national as well as internationally renowned personalities. Believe me, it will be special!”

MOCKERY OF PERFORMANCES
According to the management of the award ceremony, they have now made things ‘official’ by hosting it at Yashraj Studios. I wish someone would tell them that it takes more than a black tie affair to gain credibility.

Movies like Vivah, which was one of the blockbusters of 2006 didn’t seem to have got any place in Top four awards category. Similarly, musical hits like Gangster fails to appear in the list inspite of its critical, musical & BO success. Even Omkara bears just director’s nomination, while KANK gets nominated in almost all categories.

This award ceremony is making a lot of raves, and going by the standards of Filmfare over the years this will be something to look out for. Watch out for the detailed analysis on the nominations for various categories in the next article.

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By: Staff Reporter - NewzWatch February 22, 2007

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