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Coke gets the Dhoom flavour, courtesy Hrithik

Coke gets the Dhoom flavour, courtesy Hrithik

There is a yet another first-time with the promotional campaigning of the Hrithik, ASH, Abhishek and Uday starrer Dhoom 2. Yes! For the first time an ad has been conceptualised on a moive. The coke ad generally focusses on Hrithik’s breath-taking stunuts in the movie and his on-screen chemistry with Ash. According to the film’s director the cola brand has a global market and can greatly boost up the publicity of the film as well as for itself.

The ad uses Hrithik’s dare-devil stunts as the USP and tries to promote the film in the form of an ad. Director Sanjay Gadhvi says “The film can be seen and the ad makes Coke look cool, so for both companies it’s a win win situation.�? Before this cola tie-up, Dhoom 2 had recently tied up with clothes brand Pepe to launch a collection based on the clothing style of the film’s characters.

Seems like the film-maker is adamant on earning back the investment made on his film. Dhoom plan! What do you guys say? Is so much hype and marketing worth it for the movie in terms of ethics?? Write in your comments.

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By: Staff Reporter - NewzWatch November 21, 2006

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